Sales Rep Training Course
Close Deals.
Earn Commission.
Earn Commission.
Everything you need to sell Tuo AI — from the first cold call to collecting your commission check.
MODULE 01Welcome to Tuo AI
MODULE 02What We Sell
MODULE 03Who We Sell To
MODULE 04The Value Prop
MODULE 05Sales Process
MODULE 06Scripts
MODULE 07Objections
MODULE 08Closing
MODULE 09Commission & Pay
MODULE 10Tools & Routine
MODULE 11Rules
MODULE 12Cold Call Playbook
12
Modules
50%
Commission on Setup Fee
24/7
AI Answers Calls
$15K+
Monthly Earning Potential
Module 01 · Foundation
Welcome to Tuo AI
Understand who we are, what we do, and why this opportunity is real.
What Is Tuo AI?
Tuo AI is an AI-powered solutions agency that helps local businesses capture more revenue through AI automation. We give businesses technology that was previously only accessible to large corporations — at a price that makes sense for the businesses that need it most.
Every local business owner has the same core problem: they're busy running their business. Calls get missed. Websites look outdated. Customers go to competitors. We fix both of those problems.
Our Mission
🎯 To help local businesses stop losing money to missed calls and poor online presence — by giving them enterprise-level AI tools at a small-business price.
Your Role
As a Tuo AI rep, you're not just selling software. You're identifying business owners who are losing real money every day, showing them proof of that loss, and giving them the solution. That's a service. That's a value exchange. Internalize that.
💡 Mindset shift: You're not a salesperson. You're a consultant who happens to have the solution to a problem they already know they have. The close is just the logical conclusion of a good conversation.
The Market
30M+
Small Businesses in the US
<5%
Using AI Automation
$35K+
Cost of Human Receptionist/yr
$3.6K
Cost of Our AI/yr
Module 02 · Products
What We Sell
Know the products inside and out before you make a single call.
Product 1 — AI Receptionist
A 24/7 AI-powered voice assistant built on GoHighLevel that answers calls, books appointments, handles FAQs, and qualifies leads — like a human receptionist, without the overhead.
What It Does
- Answers every call, every time — including after hours and weekends
- Books appointments directly into the business's calendar
- Answers common questions (hours, services, pricing, directions)
- Qualifies leads and routes urgent calls to staff
- Sends follow-up texts automatically after calls
- Captures every caller's name and contact info
Pricing
| Package | Setup Fee | Monthly | Includes |
|---|---|---|---|
| Standard | $1,500 – $2,000 | $300 – $400 | AI voice, booking, FAQ handling |
| Premium | $2,000 – $3,000 | $400 – $500 | Standard + lead qualification, follow-up sequences, CRM |
💰 Start at mid-range and anchor high. You can always come down — you can never go up.
Product 2 — Website Design
Custom-built, conversion-focused websites for local businesses. Not templates — real sites designed to rank locally and turn visitors into phone calls.
| Package | Setup Fee | Monthly | Includes |
|---|---|---|---|
| Essential | $1,000 – $1,500 | $150 – $200 | 5-7 pages, mobile-optimized, hosting, basic SEO |
| Professional | $1,500 – $2,500 | $200 – $300 | 8-15 pages, advanced SEO, booking integration, updates |
Product 3 — The Bundle
| Bundle | Setup Fee | Monthly |
|---|---|---|
| AI Receptionist + Website | $2,500 – $4,500 | $450 – $700 |
🔗 Always send prospects to tuoai.co — they can hear the AI on a live call right there. That demo closes more deals than any pitch you can give.
Module 03 · Targeting
Who We Sell To
Know your targets and qualify fast.
Primary Industries
| Industry | Why They Buy | Avg Setup |
|---|---|---|
| 🦷 Dental / Healthcare | Missed appointments worth $200–$800+ each | $2,000–$3,000 |
| 🔧 HVAC / Plumbing | Emergency calls 24/7 — every miss is a lost job | $1,500–$2,500 |
| ⚖️ Legal / Law Firms | Missed calls could be $5K–$50K cases | $2,000–$3,000 |
| 🏠 Real Estate | Each lead worth thousands in commission | $1,500–$2,500 |
| 💅 Salons / Spas | High booking volume, owners often can't answer | $1,500–$2,000 |
| 🍽️ Restaurants | Reservations, catering, events after hours | $1,000–$2,000 |
| 🚗 Auto Repair | Appointment-driven, high-ticket work | $1,500–$2,500 |
Ideal Client Profile
- Owner-operated or small staff — decision maker is accessible
- Phone-dependent business model — revenue comes from calls
- No automated phone coverage — going to voicemail after hours
- Competitive local market — they can't afford to lose calls to competitors
- Visible online problems — bad website, few reviews, or no Google presence
3 Qualifying Questions
1
"How are you handling calls when you're with a client or after hours?"
If they say voicemail or "I miss some" — that's your opening.
2
"Roughly how many calls a week would you say you miss?"
Even an estimate gives you the numbers for your Value Math.
3
"Is there anyone else who'd need to be part of a decision like this?"
Identify the decision maker early. Never pitch a gatekeeper for 30 minutes.
Module 04 · Value
The Value Proposition
The math that makes the price irrelevant.
The Missed Call Problem
Every business owner thinks missed calls are a minor inconvenience. Your job is to reframe them as a financial hemorrhage. Run the numbers. Show them what it's actually costing.
💵 A dental practice that misses 5 calls/week, where each new patient is worth $500, is losing $130,000 in annual revenue. Our AI Receptionist costs $3,600/year. That's a 35x ROI.
The Value Math Framework
| Variable | How to Get It | Example |
|---|---|---|
| Missed calls/week | Ask them, or estimate | 5 calls |
| Avg customer value | "What's a typical new customer worth?" | $400 |
| Annual revenue lost | Missed × Value × 52 | $104,000 |
| Cost of AI/year | Setup + (Monthly × 12) | $4,400 |
| Net ROI Year 1 | Revenue recovered − cost | $99,600 |
Try It Live — ROI Calculator
Annual revenue lost to missed calls
AI costs $4,400 — 23.6x ROI
$104,000/yr
The Competitor Anchor
⚖️ A front desk receptionist costs $35,000–$45,000/year in salary alone — before taxes, benefits, PTO, and training. Our AI does everything they do on the phones for $3,600–$6,000/year, 24/7, with zero turnover.
Module 05 · Process
The Sales Process
5 stages. Every closed deal follows the same path.
| Stage | Goal | Output |
|---|---|---|
| 1. Prospect | Find qualified businesses | Lead list with name, industry, phone |
| 2. Cold Call | Create interest, qualify, send to tuoai.co | Agrees to see demo / books meeting |
| 3. Follow-Up | Keep momentum | Meeting confirmed or requalified out |
| 4. Demo Meeting | Show product, run Value Math | Verbal agreement or objection to handle |
| 5. Close | Get signed agreement + setup fee paid | Deal posted in Discord, commission earned |
Stage 1 — Prospecting
- Google Maps — search "[industry] near [city]", look for businesses with few reviews or no website
- Yelp — businesses that are slow to respond or hard to reach
- Facebook Pages — local service businesses with outdated or minimal pages
- Referrals — after your first few closes, ask for introductions
Stage 2 — Cold Call Structure
1
Opener
State who you are and what you do in one sentence.
2
Hook
Immediately connect to their problem — missed calls, outdated site.
3
Qualify
1–2 quick questions to confirm they're a fit.
4
Demo
Direct them to tuoai.co to hear the AI live.
5
Book
Propose a specific date and time for a brief meeting.
Stage 3 — Follow-Up System
| When | Action | Method |
|---|---|---|
| Same day | Send tuoai.co link | Text or email |
| Day 3 (no response) | Call back, reference first conversation | Phone |
| Day 7 (no response) | Final touch — keep it light | Text |
| Day 14+ | Mark "Nurture," circle back monthly | Pipeline note |
Stage 4 — Demo Meeting
1
Rapport (2 min)
Brief small talk, set the agenda, confirm they have time.
2
Pain Confirmation (3–5 min)
Ask about their current phone setup. Let them tell you their problems.
3
The Demo (5–10 min)
Show the AI at tuoai.co in their industry. Let the product sell itself.
4
Value Math (3–5 min)
Run the ROI calculation out loud, using their numbers.
5
The Close (2–5 min)
Propose the right package. Ask for the sale.
Module 06 · Scripts
Scripts & Call Guides
Word-for-word. Practice until they sound like your own words.
Cold Call Opener
cold-call-opener
"Hey [Name], this is [Your Name] — I work with Tuo AI. We help [dental practices / HVAC companies / law firms] stop losing calls after hours using an AI receptionist. I know you're busy so I'll be quick — do you have 60 seconds?"
[If yes:]
"Every missed call at a [industry] is a customer who just dials the next business on Google. We've built a system that answers every call, books appointments, handles questions — 24/7. Wanted to see if that would actually help you."
"Can I ask — how are you currently handling calls when you're with a client or after hours?"
Voicemail Script
voicemail — under 25 seconds
"Hey [Name], this is [Your Name] with Tuo AI. I'm reaching out to [industry] businesses in [city] about a way to stop missing calls after hours without hiring anyone. Give me a call back at [number] when you get a second — I'll keep it brief. Thanks."
Text Follow-Up
text — same day as call
"Hey [Name] — [Your Name] from Tuo AI. Just left you a voicemail. Check out tuoai.co — you can hear our AI receptionist answer a live call. Would love to get 15 min on the calendar if it's a fit."
Email Follow-Up
email-template
Subject: Tuo AI — Never Miss a Call Again ([Their Business Name])
Hi [Name],
We help [industry] businesses answer every call, book appointments, and follow up with leads — 24/7, without hiring anyone.
Hear a live demo at tuoai.co.
If it looks like a fit, I can walk you through how it works for you in 15 minutes. Free [Day] at [Time] or [Day] at [Time]?
[Your Name] | Tuo AI | tuoai.co
Demo Meeting Opener
demo-meeting-opener
"Appreciate you taking the time. Before I show you anything, I want to make sure this is actually worth your time — so let me ask a couple quick questions."
"How are you currently handling calls when your staff is tied up or after hours?"
[Let them answer. Then:]
"And if I showed you something that handles all of those calls automatically and costs a fraction of a part-time receptionist — is that something you'd want to move forward with, assuming it made sense?"
[Get a conditional yes before showing anything.]
Module 07 · Objections
Objection Handling
Objections are questions that haven't been answered yet. Click each one for the response.
🧠 Framework for any objection: (1) Acknowledge — validate without caving. (2) Reframe — shift perspective. (3) Ask — end with a question to keep momentum.
"We already have someone who answers phones" ▼
response
"That's great — and I'm not here to replace your staff. This works alongside your team. The question is: what happens when they're with a patient, on another call, or it's 8pm on a Saturday? That's where the AI fills the gap. Are you missing calls in those windows?"
"I don't think my customers want to talk to AI" ▼
response
"That's actually the most common concern I hear — and I get it. But the voice sounds completely natural. Customers don't ask 'are you a robot?' — they just book their appointment. Do you want to hear it right now? I can pull up a live call in your industry in 30 seconds."
"What does this cost?" ▼
response
"It depends on your setup — typically $1,500 to $3,000 for setup and $300 to $500 a month. But before we get into numbers — a part-time receptionist runs $18,000 to $25,000 a year just in wages. This covers everything they do on the phone, 24/7. Does that range seem workable if the ROI makes sense?"
"I need to think about it" ▼
response
"Of course. What specifically do you want to think through? I want to make sure you have everything you need."
[If vague:]
"Usually when people say they need to think about it, it's either the price, the timing, or they're not sure it'll work for their business. Which one is it for you?"
"I need to talk to my partner / co-owner" ▼
response
"Totally understand. Can we get them on a quick call together? It'll take 15 minutes and I can answer their questions directly. When is a good time to get you both on?"
"Send me more information" ▼
response
"Absolutely — I'll send you tuoai.co where you can see it live. But I'll be honest: a demo call is 10x more effective than reading about it. Can we do a quick 15-minute screen share this week?"
"Not right now, maybe next quarter" ▼
response
"Can I ask — what changes next quarter that makes this a better time? I want to make sure the timing actually makes sense, not just push it off."
"I had a bad experience with something like this before" ▼
response
"I appreciate you telling me that. Can you tell me what happened? I want to understand what went wrong so I can either show you how we're different, or tell you honestly if we're not."
Module 08 · Closing
Closing Techniques
Closing is earned, not taken.
🎯 If you've run the Value Math and the prospect sees the ROI, asking for the sale should feel obvious. Closing is the natural conclusion to a good conversation.
The Assumptive Close
Use when the conversation has gone well with no unresolved objections. Move straight to logistics.
assumptive-close
"Based on everything you've told me, this is clearly a fit. Let's get the setup started — I just need to confirm your email to send over the agreement. What's the best one?"
The Value Anchor Close
Use after running the Value Math. Bring it back to the ROI before asking.
value-anchor-close
"So to recap — you're missing roughly [X] calls a week, worth about [$X] each. That's [$X] a year. Our setup is [$X] and you're covered for a year. You make that back in [a week / a month]. Given that — does it make sense to move forward?"
The Urgency Close
Use when a prospect is warm but stalling without a real objection.
urgency-close
"Every day this isn't running, you're missing calls going to your competitors. I can get you live within a week of signing. If we start today, you're covered by [date]. Does that work?"
The Take-Away Close
Use when a prospect is dragging out a decision with no real objection.
take-away-close
"Look — I want to make sure I'm spending your time on something that's actually a fit. If the numbers don't make sense, I completely understand. But if the ROI is clear and it's just a matter of pulling the trigger, I'd hate to see you keep losing those calls. Which is it?"
Trial Closes — Use Throughout
trial-closes
"Does what I've shown you so far make sense for your business?"
"If the numbers add up, is there anything stopping you from moving forward today?"
"On a scale of 1–10, how close are you to wanting to get started?"
👂 The rep who closes the most is not the most aggressive — it's the one who listens the best. Listen for what the prospect actually values, then close on that specific thing.
Module 09 · Commission
Commission & Getting Paid
How you earn, when you get paid, and what's possible.
💵 You earn 50% of the one-time setup fee on every deal you close. No cap. No salary. Pure performance.
Example Earnings
| Service | Setup Fee | Your Commission (50%) |
|---|---|---|
| AI Receptionist — Standard | $1,500 | $750 |
| AI Receptionist — Premium | $2,500 | $1,250 |
| Website — Professional | $2,000 | $1,000 |
| Bundle (AI + Website) | $4,000 | $2,000 |
| Large Bundle | $5,000 | $2,500 |
Monthly Income Scenarios
$3K
Conservative — 1 close/week
$8K
Moderate — 2 closes/week
$15K+
Strong — 3 closes/week
When You Get Paid
1
Client signs the service agreement
2
Setup fee paid in full
3
Refund window expires (5–7 business days)
4
Commission processed and paid to you
How to Claim a Close
Post in #closed-deals in Discord immediately, then tag @Management.
#closed-deals format
Business: [Name]
Industry: [e.g. Dental / HVAC]
Service: [AI Receptionist / Website / Bundle]
Setup Fee: $[amount]
My Commission (50%): $[amount]
Rep: [Your Name]
⚠️ Unclaimed closes are not paid. Post every deal, every time.
Module 10 · Tools
Tools & Daily Routine
Your workspace and the structure of a top performer's day.
Key Resources
| Resource | What It's For |
|---|---|
| 🌐 tuoai.co | Live AI demo — send every prospect here first |
| 💬 Discord #scripts | Up-to-date call scripts and templates |
| 📊 Discord #leads | Log every new prospect using the pinned format |
| 🔄 Discord #pipeline | Update leads as they move through stages |
| ❓ Discord #objections | Post objections you're stuck on — team will respond |
| 🏆 Discord #closed-deals | Post every close — this triggers your commission |
| 📚 Discord #training | Videos, call recordings, and guides |
Daily Routine
| Block | Activity |
|---|---|
| Morning — 1 hr | Prospect: build or add to your lead list |
| Mid-morning — 2–3 hrs | Call block: dial your list, leave voicemails, send texts |
| Afternoon — 1 hr | Follow-up: respond to callbacks, confirm meetings |
| End of day — 20 min | Update Discord: log leads, pipeline moves, closes |
Activity Targets
daily-targets
Dials per day: 30–50
Conversations (~30%): 10–15
Qualified prospects: 1–3 per day
Meetings booked/week: 3–7
Closes per week: 1–3
🚀 The reps who fail do so because of inconsistency, not lack of skill. Show up every day, make the calls, follow up relentlessly.
Module 11 · Rules
Rules & Expectations
What we expect from you, and what you can expect from us.
What We Expect From You
- Minimum activity — if you're not making calls, you're not in the program
- Log every lead, every pipeline update, every close in Discord — no exceptions
- Represent Tuo AI honestly — never overpromise timelines or capabilities
- Treat every prospect with professionalism — your behavior reflects on the brand
- Respond to management and the team within 24 hours
- Never share pricing, client data, scripts, or proprietary information outside the team
What You Can Expect From Us
- A working product you can believe in and demonstrate with confidence
- Full fulfillment handled by Tuo AI after you close
- Prompt commission payment once deals are confirmed
- Ongoing support through Discord, scripts, training, and coaching
- Advancement opportunity as volume and reliability increase
Disciplinary Policy
| Strike | Consequence |
|---|---|
| ⚠️ Strike 1 | Formal written warning via DM. Issue is logged. |
| 🔇 Strike 2 | 24-hour server timeout. Review with management required. |
| 🚫 Strike 3 | Permanent removal from the program. |
📝 You are an independent contractor, not an employee. No benefits or expense reimbursements unless pre-approved. Commission is earned when the setup fee is paid and the refund window expires.
Module 12 · Playbook
Cold Call Playbook
The condensed field guide. Keep this open while you dial.
📞 DEMO LINE: (313) 362-6356 — memorize it. It's your whole pitch. "Want to hear it right now?" beats any explanation. Text it to owners mid-call.
The One Idea That Sells This
Every missed call at a plumber, mechanic, or HVAC shop is a customer calling the next guy on Google. We answer every call, 24/7, book the job, and text the owner the details. Sell the missed money, not the AI.
Opener — Trades & Auto Shops
trades-opener
"Hey, is this the owner? ... Quick question — when you're under a car / on a job and the phone rings, what happens to that call?"
[Let them answer. Most say voicemail or "we call back later."]
"Right — and most people don't leave a voicemail, they just call the next shop. We run an AI phone answering service for shops here in Wayne County. It picks up every call, books the appointment, and texts you the details. Want me to call it right now so you can hear it? It sounds like a real person — (313) 362-6356."
Goal of the call = get them to hear the demo line or book a 10-minute demo. NOT to close.
Gatekeeper Script
gatekeeper
"Hey, I've got a quick message for the owner about their phone line — who handles that? ... When's the best time to catch them — mornings or afternoons?"
[Log the owner's name and best time in Notes. That name is gold for the next call.]
Quick-Fire Objections
"Not interested." ▼
response
"No problem — before I go, one question: if I told you shops your size miss 25–40% of their calls, would that number worry you? ... That's all we fix. Can I text you the demo number so you can hear it whenever? (313) 362-6356."
"Is this one of those robots?" ▼
response
"Call it yourself and tell me — (313) 362-6356. Most owners can't tell. And unlike voicemail, it books the job."
"Send me some info." ▼
response
"Will do — what's the best cell to text the demo number to? I'll follow up Thursday after you've tried it."
Lead Sheet Status System — use EXACTLY these
| Status | Meaning | Next step |
|---|---|---|
| Not Called | Fresh lead | Call it |
| No Answer 1 / 2 / 3 | Rang out / voicemail | Retry next day, different time of day |
| Gatekeeper | Talked to staff, not owner | Log owner name + best time in Notes, retry |
| Call Back | Owner said try later | Put date in Next Call column — honor it |
| Demo Sent | Got their cell, texted demo line | Follow up in 2 days |
| Demo Booked | On the calendar | Hand off to closer, post in #pipeline |
| Not Interested | Clear no | Note why. No redial for 90 days |
| Bad Number | Disconnected / wrong | Mark and move on |
Non-Negotiables
- 3 no-answers minimum before giving up on a lead — 8am and 4:30pm are the best windows for trades
- ALWAYS write something in Notes. "Spoke to Maria, owner Mike in after 2pm" turns a dead dial into a warm one
- Claim your rows — put your initials in Notes on the block you're working so two setters never dial the same lead
- Log every call before the next dial — 10 seconds, keeps the sheet honest
- Post every Demo Booked in #pipeline immediately
What a Good Week Looks Like
weekly-benchmarks
Dials per day: 50
Conversations per day: ~10
Demos booked per week: 2–4 per setter
🧠 Getting conversations but no demos? That's a script problem — post the objection you keep hitting in #objections and the team will fix the response.
Training Complete.
You've finished all 12 modules. You have everything you need to start closing.
Certified Sales Rep
Tuo AI
tuoai.co · AI Automation for Business
👊 The businesses you call tomorrow are losing money every single day to missed calls. You're the solution. Go be that person.